top of page
Black and white headshot of Lavanyasree S, a bespectacled woman with long hair and a warm smile.

Hi, I'm Lavanya 👋

I’m a Content Designer/UX Writer who uses words to solve user problems and design user-centred experiences. After 4 years of writing for  Zoho's fintech products, I recently moved to Sydney.

Senior Content Designer at Zoho

As the sole UX Writer for the SaaS app Zoho Invoice,  I took care of all text within the app, whether it was a CTA or a new feature. My role involved constant collaboration with various stakeholders – designers, engineers, support agents, and product managers.

Content Strategy for the Free Version

When the product leadership announced that we will be making the product (Zoho Invoice) completely free, the onus fell on me to educate users about this and nudge them to switch to this free version.

A blog image with the text 'Zoho Invoice is now 100%free'. 4 users smile looking at this notification in their devices.

Mobile App Content Revamp

The Invoice Generator mobile apps (Android and iOS) underwent a major design revamp. I took this opportunity to rewrite all the content from the ground up.

A screengrab of the Invoice Generator app's home screen
A mobile screen with the Invoice Generator logo in green

Microcopy and Long-Form Content 

With the addition of a new and significant integration, I was tasked with ensuring that users have a smooth experience while setting up and using this integration. 

A blog image with the text 'Provide live chat support to your customers with the Zoho SalesIQ integration'. A user connects with his customer by integrating.
bottom of page