November 2020 – now
In November 2020, I decided to move into the world of contracting, giving me the chance to design content for a range of different companies. I've also built out teams and developed the right processes to help them create incredible content at scale.
My clients have included:
Meander
Meander is a marketplace that helps people achieve their career goals through personalised mentorship. As the sole content designer, my responsibilities range from designing the entire site alongside a designer and a team of engineers, to digging into the data to make informed decisions about ad slogans and SEO copy.
CertifID
CertifID is a service that supports title companies and home buyers in the US to complete transactions safely and securely. I work closely with designers and product leads to help users understand the threat of fraud, and create seamless user flows that allow them to complete their purchases, stress free.
Avant Arte
I led the content and marketing team at a time of rapid growth. This meant building and embedding the processes to create innovative, evoking content at scale across product, email and social. I also crafted the tone of voice and language taxonomy, and helped to hire the right people to grow from a team of 5, to a team of 11, including writers, designers, creatives, and producers.
Origin
Origin is a luxury holiday curation service, creating bespoke trips for high-net-worth individuals. Working closely with the design and product team to create email campaigns, app content, and new features, it’s a really interesting challenge to combine the emotional, personal sense of travel with the logic and efficiency of AI.
REKKI
Head of Content Design
May 2019 – November 2020
Deliveroo
Head of Content Design
February 2018 – May 2019
Senior Content Designer
April 2017 – February 2018
Booking.com
Content Strategist
November 2014 – April 2017
very.co.uk
Online Copywriter
January 2013 – November 2014
