1. Emphasize the Benefits, Not the Product/Service
When someone is deciding whether or not to buy something, one of the most important factors is how that company, product, or service will benefit them. You’ll need to understand both the
product and the user here.
So speak with the people in your company who have data on your customers, and then figure out what those customers want and/or need. If you’re independent, you’ll need to research your customers, if you haven’t already. To make microcopy that sells, you have to present the features of
your product as something that will benefit the customer.
I’m a designer, so allow me to bring an example from my field which made an impression on me. Check out Invision’s homepage:
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