Maximize conversions through words
Highlight testing is a quick and efficient method to test copy, but we don’t always have the opportunity to invite our customers over for a research session or even catch a few colleagues off guard in the office kitchen.
During the COVID-19 pandemic, the researchers at Europe’s favorite bus company Flixbus had to find new ways to test copy remotely. Natalya will share practical insights on how to adapt and improvise to set up highlight testing remotely on a small budget.
This workshop is ideal for UX writers, researchers, and designers who want fresh ideas and insights into how to test copy from home.
To see all upcoming workshops, click here.
Limited seats. Please note that the recording will be sent only to people who signed up.
If you want to take part and can’t afford it, please reach out to [email protected] to get a free ticket.
About Natalya
Natalya works as a UX Researcher and UX Writer at FlixBus, Europe's largest intercity bus company. She studied and worked as a journalist before completing a Ph.D. in 19th century Russian Literature.
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