Microcopy That Sells Cars | Interview with Don Seidenberg of CarNext.com

If way back in 1999, you told my father that he could replace his old Subaru at the click of a button without even test driving it, he would have never believed it!

Now, twenty years later, even though he probably wouldn’t buy a car online, he wouldn’t be surprised at all to learn that several companies are successfully selling them online. 

CarNext is one of those companies. And there’s no doubt about it that their slick user experience contributes greatly to their high conversion rate with selling used cars.

Recently, I had the chance to speak with Don Seidenberg, the first UX writer at CarNext.com.

We talked about the process of writing copy that sells cars online. 

Apple podcasts

Spotify

EPISODE NOTES

Join our FREE UX writing course

In this FREE industry-leading course, you’ll learn about:

  • UX writing processes 
  • Testing
  • Research
  • Best practices